Name
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First Name
Last Name
Email
*
Phone
*
(###)
###
####
Do you have a team name in mind?
*
Yes
No
Unsure
Describe your team and what it does in a sentence or two.
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What services or products do you offer? A short concise summary.
What is the meaning behind your team name?
Where did the idea come from?
What purpose is your team serving?
This is why your brand exists, beyond money. What need or problem are you solving? What changes do you want to see in your sports market? What inspired you to start your team?
What sets you apart from others in your market?
What are your business strengths? Why do clients/customers choose you? What is your unique selling point?
What difficulties are you experiencing within your business right now?
What are your pain points or weaknesses as a business? What needs improvement?
Where do you see your business in 1 year?
What are your business goals?
Where do you see your business in 5 years?
What are your business goals?
Do you have a brand tagline - what is it?
This needs to be concise, meaningful, memorable and catchy. Make the idea simple and easy to remember. Start with your brand positioning and condense it into a handful of words.
Do you have a mission statement?
This is your day-to-day commitment your brand makes towards achieving a long term goal. It defines your business in a nutshell. What product or service you provide, how you do it, who you do it for and the value you create.
As a brand, what do you value?
What does your business stand for in how it operates? Try to think of at least 5 key words. E.g Honesty, authenticity, transparency, simplicity, affordability etc.
What is your brand vision?
What are your hopes, dreams and aspirations as a brand for the future? This influences the actions and decisions of the brand to make sure its moving in the right direction.
Do you have a brand positioning statement?
What do you do, who do you do it for? What frustration or problem do they have? How do you solve it?
If you had to choose 5-10 words to describe your brand’s personality, what would they be?
Think of your brand as a human, what personality would they have?
How will you measure success over time?
Where do they live?
What types of areas, e.g. Urban, Rural? Counties?
What do your ideal supporters do for a living?
What is their income level like?
What personality traits do you they have?
Introverted? Extroverted? Adventurous? Stylish? Sophisticated? Sporty?
What interests do they have?
What’s important to them? What do they value?
What are their struggles? What are their goals and motivations? What do they need?
Is this something that you help them solve? How?
How are your supporters finding you?
Social media, referrals, ads?
Are they on social media?
If so, which ones? Why?
Where else do they shop?
In similar or different industries. What clothing brands do they wear? What’s their buying behavior?
What are their hesitations when making a purchasing decision?
What barriers may prevent them from signing up, saying yes or hitting buy to what you’re offering?
Do they value quality, price or convenience?
Why?
How do you want your audience to perceive your brand?
How do you want them to perceive your offering compared to your competitors? What key words do you want them to feel?
Who are your top 3 direct competitors?
Separate by semi-colon
What are their strengths?
Label each with the competitors' names.
What is going to make your ideal client/customer choose you over competitors?
Give 3-5 examples of brands in your general field that you admire.
What do you like about them?
Do you have any colour preferences for your new branding?
Are there any colors you would like to see/not see? E.g. neutrals, no neons.
Name 2-3 brands with branding that you love, describe why?
This can be within or outside your general industry.
Where do you draw inspiration from for your business?
Please give a few examples of logo styles, typography and visuals that you believe are in line with where you’d like the direction of your branding to go and why?
Upload any images to https://www.dropbox.com/request/lsfuvfEmobgXGissVtPZ
Please give any other visual inspiration that you like.
Upload images to https://www.dropbox.com/request/CqENOyBLPEgPJPTqwVwR
For Rebrands: are there any existing elements in your brand that you would like to keep?
If not a rebrand, leave blank. For any example images, upload to: https://www.dropbox.com/request/vmEm44ph2bVG4KT4gxYD
